Notes on Clarity, Story, and Growth.

Essays from Stone Soup Strategy on how founder-led companies sharpen their message, strengthen their narrative, and build marketing systems that scale.

Stone Soup Strategy Insights

Positioning vs. Marketing: Why Most Companies Get It Backwards

by: David ShayPublished on: 09/06/2026

Most companies start marketing before they’ve settled what they stand for — and then wonder why good work has to fight so hard to land. The problem usually isn’t the marketing. It’s that positioning never came first.

Strategic Clarity