Choose The Engagement That Fits Your Needs

Flexible marketing leadership, focused strategic sprints, and custom advisory support — built to meet your business at the stage, speed, and level of depth it needs.

OUR ENGAGEMENT MODELS

Not every company needs the same kind of marketing support.

Some need an experienced strategic leader to bring order, focus, and momentum across the entire marketing function. Some need a concentrated sprint that solves one urgent foundational problem — positioning, thought leadership, audience clarity, or competitive differentiation. Others need a trusted advisor to help think through a specific challenge, sharpen a message, pressure-test a plan, or guide an important moment of growth.

Stone Soup is designed to meet clients in all of those situations.

1) Fractional Marketing Leadership

Ongoing executive marketing leadership.

Best for companies that need a strategic partner embedded in the business.

  • 3-12 Months

  • Daily/Weekly Involvement

  • Full Strategic Oversight

2) Productive

Offering Sprints

Fixed-scope, fixed-outcome engagements.

Best for companies who know what they need and want to move fast.

  • 2-8 Weeks

  • Defined Deliverables

  • Predictable Investment

3) Customized

Consulting / Advisory

Flexible support for companies that need periodic strategic input without a full engagement.

  • Monthly Cadence

  • Advisory Sessions

  • Strategic Guidance On Demand

Fractional Marketing Leadership

Executive-level marketing leadership on a part-time basis.

Strategy, team oversight, and execution — without the full-time overhead.

For companies that are too ambitious for ad-hoc marketing but too lean for a full-time CMO, the Fractional CMO engagement fills the gap. You get a senior strategic partner embedded in your business — owning the marketing function and accountable to results.

I work with your team as an extension of leadership, not an outside consultant. That means attending leadership team meetings, managing agency partners, building internal capability, and being in the room when strategic decisions are made.

IDEAL FOR:

  • Companies with $1M–$15M ARR

  • 10–75 employees

  • No full-time CMO in place

  • Lean or first marketing hire

  • Ready for intentional growth

Productized Offering Sprints

IDEAL IF YOU'RE:

  • Struggling to explain what you do in 30 seconds10–75 employees

  • Preparing for a fundraising round

  • About to redesign your website

  • Entering a new market or segment

  • Onboarding your first marketing hire

  • Post-acquisition and rebuilding identity hire

The Brand Builder

A foundational positioning and messaging engagement.

The work that everything else is built on.

Before you redesign your website, hire a marketing team, or launch a campaign — you need to answer three questions:

1) Who are we?

2) What do we stand for?

3) How do we communicate that in a way that moves people?

The Brand Builder is a structured sprint that answers all three.

WHAT YOU GET

  • Positioning statement + brand architecture

  • Messaging framework (company-level, audience-specific)

  • Value proposition language (homepage-ready)

  • Differentiation narrative

  • Tone & voice guidelines

  • 3 strategic headlines for each key audience

IDEAL IF YOU'RE:

  • Struggling to generate qualified leads

  • Getting meetings but not closing deals

  • Entering a new market segment

  • Building an ABM strategy

  • Rebuilding a marketing function from scratch

Thought Leadership Jumpstart

Build a 90-day content engine that turns your expertise into

visibility, authority, and inbound pipeline.

Most thought leadership fails because it's inconsistent, random, and not strategically grounded.

The Thought Leadership Jumpstart gives you the framework, the content, and the system to show up with intention — and keep showing up.

WHAT YOU GET

  • 5-pillar content strategy framework

  • 90-day editorial calendar (36 posts, planned by pillar)

  • 20+ full LinkedIn post drafts

  • Voice & tone profile for founder

  • Repurposing strategy (carousel, newsletter, video)

Audience Blueprint

Deep ICP research and audience segmentation that answers exactly

who you're serving — and how to reach them.

Most companies think they know their audience. Most are wrong.

The Audience Blueprint is a rigorous research engagement that moves beyond personas and into the psychographics, buying triggers, and language that actually drive decisions.

WHAT YOU GET

  • 4 full ICP profiles (pain points, triggers, objections)

  • Psychographic and behavioral analysis

  • Buying journey mappingDifferentiation narrative

  • Language & messaging cues by segment3 strategic headlines for each key audience

  • Channel + format recommendations

  • Outreach sequence templates

IDEAL IF YOU'RE:

  • Struggling to explain what you do in 30 seconds10–75 employees

  • Preparing for a fundraising round

  • About to redesign your website

  • Entering a new market or segment

  • Onboarding your first marketing hire

  • Post-acquisition and rebuilding identity hire

Competitive Edge SWOT Analysis

A structured competitive analysis that surfaces your real differentiation

and sharpens your positioning against the market.

Most SWOT analyses are vague and unhelpful.

The Competitive Edge SWOT goes deeper — analyzing the messaging, positioning, content, and go-to-market strategies of your key competitors to find the gaps your brand can own.

WHAT YOU GET

  • Full competitive landscape mapping (5–8 competitors)

  • Positioning gap analysis

  • Messaging & narrative comparison matrix

  • Differentiation opportunities identified

  • Strategic recommendations

  • Positioning statement options based on gaps found

IDEAL IF YOU'RE:

  • Losing deals to competitors you don't fully understand

  • Struggling to articulate your differentiation

  • Entering a competitive market for the first time

  • Preparing a pitch deck or investor narrativeOnboarding your first marketing hire

  • Building new service lines or pivoting direction