Strategic Services Built for Intentional Growth
Brand strategy, narrative development, thought leadership, and fractional marketing leadership — delivered with clarity, structure, and purpose.
Strategy Becomes Easier When You Know What You're Solving For
Most brands don’t fail because of lack of effort — they falter because of unclear direction, inconsistent messaging, or leadership spread too thin.
My role is to bring structure, clarity, and focus to the areas where they matter most:
your brand, your narrative, your voice, and your strategic decisions.
Below are three ways we can work together, depending on what your business needs today.
The Brand Builder
From confusion to clarity in 4 weeks
Ideal for:
Founder-led B2B companies, post-acquisition brands, and professional services firms that can't articulate their differentiation clearly and consistently
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Positioning statement and framework
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Messaging architecture (value propositions, pillars, taglines)
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Brand narrative (origin story, beliefs, transformation)
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Brand playbook
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Optional: Internal alignment workshop
What You Get:
Timeline: 4 weeks
The Thought Leadership Jumpstart
From invisible to influential in 90 days
Ideal for:
Founders, partners and executives who need to build visbility and authority but don't have time to figure out "what to write."
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Content pillars and editorial themes
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90-day content calendar (36 posts mapped)
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20+ full post drafts
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Linkedin profile optimization
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Engagement and repurposing playbook
What You Get:
Timeline: 90 days
Audience Blueprint
Know who you're for (and who you're not)
Ideal for:
Companies entering new markets, rebranding, or struggling with unclear targeting and inconsistent sales messaging
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3-5 ICP profiles (firmographics, psychographics, pain points, triggers)
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Messaging angles per ICP
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Outreach and engagement strategy
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Targer account list framework
What You Get:
Timeline: 2 weeks
Audience Blueprint
Strategic Advisory Board Development
Build influence and access through strategic advisors
Ideal for:
B2B companies (especially in enterprise sales, Saas, services) looking to build credibility, access enterprise buyers, or strengthen M&A positioning
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Advisory board strategy and structure
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Advisor profile and target list
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Outreach and recruitment support
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Onboarding and activation playbook
What You Get:
Timeline: 90 days
Offered in partnership with Executive Guru
Fractional Marketing Leadership
Executive-level marketing leadership without the full-time commitment
Ideal for:
Founder-led companies, post-acquisition brands, or marketing-light organizations that need a marketing leader but not a full in-house department
What You Get:
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Monthly strategic planning and OKR setting
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Marketing roadmap and prioritization
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Team leadership and coaching
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Campaign oversight and optimization
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Vendor and agency management
Timeline: 4+ month engagments
Client Testimonials
Personal Improvement Framework - Marketing & Comms Consultant
"David has been streamlining and maximizing the impact of MindShiftingWithMitch, and even came up with the name.
He has organized the content so that it reaches the right audience, organized my LinkedIn presence, and is very involved in producing content that appeals to my audience and is always fresh.
He is great to work with and always has interesting ideas to maximize your reach."
Mitch Weisburgh
Founder / Principal
Mindshifting with Mitch
CTV/Data - Fractional Marketing Lead
"Dave is an incredibly smart, articulate, and insightful marketer, networker, and developer of brands.
He has a keen sense of product development, a positive and optimistic outlook, and the will, expertise, and determination to find solutions to problems for his clients and others.
His professionalism, tenacity, and energy make him a highly valued member of any team and I look forward to continuing our work together."
William Gorfein
Founder / CEO
PeerLogix
Online Ad Network - Head of Marketing & Comms
"David led our marketing and communications initiative, at first on his own and then building teams that would handle brand/product positioning, PR, thought leadership, event marketing, social media, internal comms, crisis management and more.
All along the way, he was a trusted and valuable member of our leadership team.Amongst David’s many skills is the ability to align team focus, sifting through the noise to identify the crucial elements, and building consensus that leads to action."
Mike Seiman
Founder / CEO
CPX Interactive
Curious how we can help your brand thrive online?
Sign up for a free consultation!