Strategic Clarity for Intentional Growth
Brand strategy, narrative development, and fractional marketing leadership for founders and teams who want to move forward with purpose.
Trusted by leadership teams across technology, operations, talent, media, and consumer sectors.
Strategy Gets Easier When The Path Is Clear
Every leader eventually hits the same wall: too many options, too many directions, too many voices, and not enough clarity.
Strategy becomes harder than it needs to be — not because you lack insight, but because there’s no structured way to align your brand, your message, and your decisions.
That’s where Stone Soup Strategy comes in.
I help founders and executive teams cut through noise, articulate what makes them distinctive, and build strategic frameworks that make growth deliberate, sustainable, and far easier to navigate.
What I Bring To Every Engagement:
You get a clear strategic direction, not vague recommendations or jargon. Clarity shapes everything: your brand, your content, your decisions, your growth.
Clarity
Every brand has a story. Not the fluffy kind — the strategic narrative that grounds your value, defines your voice, and sets the tone for how the world understands what you do.
Narrative
The Stone Soup process is based on a proven set of codified protocols and frameworks designed to deliver alignment, coherence, and direction to teams and decisions.
Structure
How I Can Help:
Brand Strategy
Clarity around who you are, what you stand for, who you serve, and how to communicate it.
From positioning to competitive insight to narrative development — this is the strategic foundation every brand needs.
Thought Leadership
A thought leadership strategy that’s actually strategic — not generic.
I help founders and executives articulate their voice, shape their perspective, and publish with consistency and confidence.
Content Marketing
Content marketing that serves your brand’s growth—not just your feed.
I help founders and executives create content with purpose: to clarify your brand’s story, meet real customer needs, and build enduring credibility.
Fractional Marketing Leadership
Hands-on leadership without the full-time overhead.
I partner with founders and teams to provide structure, direction, and execution across brand, content, communication, and go-to-market strategy.
Start with a Clear, Well-Defined Engagement
If you prefer a structured, contained starting point, I offer a suite of productized services designed to quickly deliver clarity and momentum.
Foundational Packages
The Brand Builder
Clarity, Positioning, and the Story Your Brand Needs Next
Thought Leadership Jumpstart
Build a Thought Leadership Engine Rooted in Clarity
Audience Blueprint
Know Who You’re Really Talking To — and How to Reach Them
Competitive Edge SWOT
A Modern 360 Analysis That Reveals Your Strategic Advantage
Advanced Packages (in partnership with Executive Guru)
Strategic Advisory Board Development
Build a Strategic Advisory Board That Accelerates Your Growth
M&A Focused ABM
Precision ABM Designed for M&A Visibility and Deal Momentum
An Introduction
As a 'reformed' attorney turned marketing/communications veteran, I have built a career around digesting complex fact patterns and communicating them inline with the necessities of a particular situation or audience.
Specifically, I spent 10 years building a world class marketing department for a key player in the digital media space, working to define a continually evolving position in a uniquely fluid industry.
Along the way, I have led teams of brand & product marketers, creative designers, public relations specialists, event planners, content managers and social media experts - always defining and achieving cross-divisional sales/revenue targets and brand awareness goals.
Stone Soup Strategy is the manifestation of my own drive to help companies hone and tell their stories in resource-efficient ways that truly move the needle and deliver results.
Client Testimonials
Personal Improvement Framework - Marketing & Comms Consultant
"David has been streamlining and maximizing the impact of MindShiftingWithMitch, and even came up with the name.
He has organized the content so that it reaches the right audience, organized my LinkedIn presence, and is very involved in producing content that appeals to my audience and is always fresh.
He is great to work with and always has interesting ideas to maximize your reach."
Mitch Weisburgh
Founder / Principal
Mindshifting with Mitch
CTV/Data - Fractional Marketing Lead
"Dave is an incredibly smart, articulate, and insightful marketer, networker, and developer of brands.
He has a keen sense of product development, a positive and optimistic outlook, and the will, expertise, and determination to find solutions to problems for his clients and others.
His professionalism, tenacity, and energy make him a highly valued member of any team and I look forward to continuing our work together."
William Gorfein
Founder / CEO
PeerLogix
Online Ad Network - Head of Marketing & Comms
"David led our marketing and communications initiative, at first on his own and then building teams that would handle brand/product positioning, PR, thought leadership, event marketing, social media, internal comms, crisis management and more.
All along the way, he was a trusted and valuable member of our leadership team.Amongst David’s many skills is the ability to align team focus, sifting through the noise to identify the crucial elements, and building consensus that leads to action."
Mike Seiman
Founder / CEO
CPX Interactive